The wait is almost over. Each year, tech enthusiasts eagerly follow the renewal of Huawei’s photography-focused lineup. The P series, now known as Pura, has always pushed the boundaries of innovation. This year is expected to be no exception. The Huawei Pura 80 series is about to be unveiled, and a true revolution appears to be in the making. Past experience with models like the Pura 70 Ultra has already demonstrated the brand’s expertise. Now, it’s time to look toward the new generation, headlined by the Pura 80 Ultra.
A Highly Anticipated Announcement in China
The information is now official. Huawei has confirmed the presentation date for its new flagship products. It has been announced that the Huawei Pura 80 series will be revealed on June 11, 2025. The event will take place at 2:30 PM local time in China. This marks a slight delay compared to the previous year, when the launch occurred in April. Notably, this announcement nearly coincides with Apple’s developer conference.
Furthermore, enthusiasm is already running high in the Chinese market. Pre-orders were launched even before the full spec sheet was revealed. The numbers speak for themselves. In just 24 hours, 210,000 units were pre-ordered. Within the first five hours, that total had already reached 65,000. This demonstrates a strong and enduring confidence in Huawei products in their home market. On-site observers in Shanghai noted this phenomenon. Huawei stores were consistently crowded, and many users were seen with the brand’s latest models in the streets.

Huawei Pura 80 Ultra : A Design That Asserts Its Identity
Regarding aesthetics, the first official images have revealed strong design choices. To start, the standard and Pro versions will largely retain the triangular camera module. This strategic decision seems wise. While not a radical change, it helps establish the Pura series with a unique visual identity. It’s a method successfully employed by other giants like Samsung with its S series or Apple with its iPhones. This makes it easy to identify a Huawei phone from a distance, which is a considerable marketing asset.
Next, more subtle details differentiate the models. The Pura 80 Pro+ will reportedly feature textured patterns within its camera block. Its LED flash is also cleverly positioned between the sensors. Additionally, the Pro and Ultra models are expected to share fully rounded edges, promising an excellent grip. Huawei is thus refining a proven formula while adding touches of sophistication to signal a move upmarket.
Under the Hood: Power and Harmony
The processor remains a central question for Huawei. For this generation, it is almost certain that the devices will feature the Kirin 9020. This is a subtly improved version of the chip already found in the Mate 70 series. According to initial feedback, its performance is just below that of the latest high-end Snapdragon processor. On the software side, these smartphones will ship with HarmonyOS 5.0. This new version is generating significant interest as it could power the brand’s future PCs, replacing Windows and creating a unified ecosystem.
However, it is highly likely that European versions will still run on an Android-based interface. This ensures easy access to a wide catalog of applications. To support this chip, the RAM is expected to be generous, between 12 and 16 GB depending on the model. Storage will also be substantial, with options ranging from 256 GB to 1 TB. Finally, for battery life, the Pura 80 Ultra is said to pack a 5200 to 5500 mAh battery. The Pro versions would feature a 5300 mAh battery with 120W fast charging, while the standard version would have a 4900 mAh battery with 66W charging.

The Photographic Revolution by Huawei
Photography is where Huawei is most anticipated. The brand is promoting its X-Mage imaging system. Promotional campaigns emphasize overall photographic improvements. Night photography and the contribution of artificial intelligence are at the heart of their promises. The biggest innovation could be the introduction of a 1-inch sensor on the Pura 80 Ultra. It might be an in-house developed sensor or the custom Smart Sense ST5A0CS model, featuring a variable aperture from f/1.6 to f/4.0.
Furthermore, a new technology called LIOCF is mentioned to significantly improve the dynamic range of photos. Rumors also speak of the world’s largest periscope sensor. Another, more daring report suggests a dual-periscope system or a single periscope lens with a dual focal length. This would allow for multiple levels of optical zoom from a single lens. The official trailer showcases impressive zooms at 2x, 3.7x, 10x, and even 20x. Some sources even hint at the possibility of a native 10x or 20x optical zoom. If confirmed, this would be a true technical feat.

An Immersive Screen for the Ultra Model
To admire the results of these photographic achievements, a quality screen is essential. The Huawei Pura 80 Ultra is expected to deliver on this front with its 6.8-inch OLED display. Naturally, it will feature a 120Hz refresh rate. This will ensure perfect fluidity in navigation and multimedia content. As display quality has historically been a strong point for the brand, we can expect vibrant colors and deep contrasts for a first-class visual experience.
In conclusion, the Huawei Pura 80 Ultra is positioning itself as a major contender for the year. It combines a recognizable design, solid computing power, and, above all, photographic innovations that could redefine industry standards. Although some of this information is still based on rumors, it paints a picture of an exceptional smartphone. Anticipation is high for the official presentation, as this phone is undoubtedly one of the most promising of the second half of the year. The photo revolution is well and truly underway.